Privacy Policy

Last updated: 2026-10-07

WOW Forever (wowforever.kickegg.net, “this site”) is an independent fan-made reference and tools site for World of Warcraft, operated by Kickegg. This policy explains what information the site collects, how it is used, and the choices you have for analytics and advertising. We do not require an account to read the site, and we do not collect names, email addresses or other identity information from readers.

Information we collect

• Server logs. When you request a page, the hosting and network layer records your IP address, browser user agent, timestamp and requested address, for security protection and troubleshooting only.
• Local storage. Features such as talent build saves and the launch checklist progress store data in your own browser (localStorage) so your state can be restored on your next visit. This data stays on your device and is never uploaded to our servers.
• No reader accounts. The public site has no registration or login, so there is no profile or identity data to protect beyond the items above.

Analytics

Depending on the current configuration, this site may use the following third-party analytics services to understand aggregate traffic and improve content:

• Cloudflare Web Analytics (cookieless)
• Google Analytics (uses cookies) — official opt-out add-on
• Baidu Tongji (uses cookies)
• Microsoft Bing UET (uses cookies)

These services receive standard request data (pages viewed, referrer, coarse region derived from IP) and use it solely to produce aggregate statistics for this site.

Advertising and Google AdSense

• This site may display ads served by Google AdSense. Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this site and other websites.
• Google’s use of advertising cookies (including the DoubleClick DART cookie) enables it and its partners to serve ads to you based on your visits to this site and/or other sites on the Internet.
• You may opt out of personalized advertising in Google Ads Settings and manage third-party vendor cookies via aboutads.info.
• For visitors in the European Economic Area and the United Kingdom, personalized advertising follows Google’s EU user consent policy; where required, consent is collected through Google’s consent management features integrated into the ad code.
• Learn more: Google Privacy Policy · How Google uses information from sites that use its services

Managing cookies and local storage

Your browser lets you view, delete and block cookies at any time. Blocking analytics and advertising cookies does not affect reading the site. Note that clearing site data also removes locally stored build saves and checklist progress, so export anything you want to keep first.

Retention and security

Server logs are rotated according to the hosting platform’s default retention. Locally stored data remains on your device until you clear it. We do not sell personal data — the site collects no identity information in the first place.

Children’s privacy

This site is aimed at adult players and does not knowingly collect personal information from children under 14.

Changes to this policy

Updates to this policy are published on this page with a new “last updated” date above.

Contact

Operator: Kickegg (kickegg.net). For questions about this policy or our data practices, contact [email protected].